Privacy Policy

Who we are

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED].
  • Disclosure for a business purpose: shared with our processor ThriveCart and Woocommerce.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor ThirveCart and Woocommerce and associated apps we may use.

Customer support information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: 


We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • Royal Mail for delivery services

Access to Your Data

You have the right to ask for a copy of your personal data held by us (where such data is held). Under the GDPR, no fee is payable, and we will provide any and all information in response to your request.

Please contact us for more details using the hello [at] vikithorbjorn [dot] art email address.

Unsubscribe or Opt-Out

You can always choose not to provide information, although that might prevent us from personalising our service or responding fully to your enquiry. You can unsubscribe or opt-out at any time by email.

We track some of the emails that we send you, but there are some that we do not track. We use tracking so that we can monitor email delivery to the intended recipient, for instance, whether the user has opened and accessed the email. This technology uses digitally time-stamped records to reveal the exact time and date that an email was received or opened, as well as the IP address of the recipient.

If you want to be sure that none of your email activity is tracked then you should unsubscribe from our newsletter.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Meta analytics to help us understand how our customers use the Site. 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Using Personal Information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denied listed IP addresses. This denylist persists for a small number of days.


This website uses cookies and similar technologies to distinguish you from other users. Using cookies can provide you with a better experience and improve our site by better understanding how you use it.

By using this website, you indicate that you agree to the following Cookie Policy. If you do not accept and agree with this Cookie Policy, you must stop using our site immediately.

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.

Cookies are small text files sent by the website to the computer of the user (normally to the browser), where they are stored and then resent to the website when the user visits it again. Cookies cannot collect any other data from the user’s hard disk, or transmit viruses, or acquire email addresses. Each cookie is unique for the web browser of the user.

With the help of cookies, it is possible to store information regarding your preferences, such as the pages visited or the files downloaded from our website, or other similar activities during the visit to our Site.

You can control and manage cookies in various ways. Please remember that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. By default, most internet browsers accept cookies but this can be easily adjusted. You can usually find these cookie settings in the “options” or “preferences” menu of your browser. For further details, please consult the help menu in your internet browser or the documentation that came with your device

However, blocking all cookies will have a negative impact upon the usability of many websites, including this one. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

What Cookies Do We Use?

We use cookies to facilitate and improve your experience of my site and to provide and improve my services. By using our Site you may also receive certain third-party cookies on your computer or device. Third-party cookies are those placed by websites, services and/or parties other than me. Third-party cookies are used on my site for advertising and other services. We use Google Ads, Analytics, Marketing Platform, Facebook Advertising and others, which also use cookies.

We use “session” cookies to keep track of you whilst you navigate the Site and to monitor user behaviour for statistical and marketing purposes. You can learn more about session cookies and what they are used for at

We use “persistent” cookies to enable our Site to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer or device until deleted, or until they reach a specified expiry date.

We use WordPress CMS to run this Site. WordPress CMS uses cookies to ensure you see the correct content based on your desired culture, theme and browser. View WordPress’s cookie policy.

We use Google Ads and Marketing Platform, which will install a number of cookies on your browser to optimise the adverts you view on the internet and allow us to target you with adverts once you have left our website. These cookies also help us analyse the use of this Site. View Google’s privacy policy and the types of cookies used by Google.

We also use Pixel (Facebook advertising) to allow us to influence the adverts you see on Facebook and Instagram. We also use Facebook’s Analytics platform to better understand the users of our Site. View Facebook’s cookie policy

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to ask a question, please contact us by e-mail at hello [at] vikithorbjorn [dot] art